Copenhagen, Denmark
hello@filip.gl · @filipgielda
Strategy, design & storytelling
to help brands thrive.
I offer a holistic blend of marketing, branding, and user-centered design to help companies refine their digital presence. From business development to content creation, my goal is to craft strategies that feel both intuitive and impactful.
A clear map before anything is built. Positioning, channels, and priorities defined first – so every digital effort points in the same direction.
Storytelling backed by data. Paid, organic, and email working as one system that respects your audience’s intelligence – and compounds instead of scatters.
Fast, considered websites from concept to launch – built to be maintained, not rebuilt. The platforms for Visit Nuuk and Visit East Greenland started exactly here.
Apps designed around real user needs – planned, prototyped, and shipped with the same quiet attention as everything else I make.
Practical AI, not hype. I find where it genuinely saves your team time – workflows, service, research – and implement it responsibly.
The difference between mediocre and remarkable AI output is the prompt. I design and document prompt systems your team can rely on daily.
Original photography, film, and words – made in-house, never stock. Content that looks like your brand because it was created for it.
Interfaces that feel obvious because they are considered. User-centered design from first wireframe to final pixel.
Being found matters. Technical SEO and search strategy that build quietly and compound over time.
From ideation to final execution – every milestone on track, nothing lost in translation, creativity intact.
I help Copenhagen Optical – København Optik, Frederiksberg Optik, Frederiksberg Optik Studio, and Østerbro Optik – with their digital presence, as Head of Digital and Marketing and in-house photographer. I’ve also helped develop tourism in Greenland’s capital region and East Greenland, and I currently work with a number of clients on expanding their businesses through digital marketing and web development.
My time as Head of Digital at Visit Greenland involved building a comprehensive digital universe and crafting content strategies that showcased Greenland to the world–an effort recognized by a Webby Award, an honour which ultimately led me to become a Webby Awards judge. I also created digital platforms for Visit Nuuk and Visit East Greenland, focusing on each destination's core DNA and forging authentic connections with travellers. Beyond Greenland, I've participated in numerous international tourism projects across the Nordics and Europe, and led digital strategy for the luxury jewellery brand Kinraden.
My mission is to help brands amplify their impact through custom campaigns, dynamic storytelling, and authentic audience engagement.
I shape purposeful digital strategies that align with your brand's identity and long-term goals. My marketing approach weaves storytelling with data-driven precision, ensuring that every piece of content resonates. Through SEO, SEM, and user-centric web design, each website I develop provides a seamless and engaging experience for visitors.
I also handle project management from ideation to final execution, keeping every milestone on track without compromising on creativity. Ultimately, my focus is to merge strategy, design, and technical expertise so your brand stands out in a crowded digital world.
